Focus Groups Role in Research Essay - 1176 Words

It has been decided to focus on to explain on a personal experience whereby focus groups produced positive or negative information hence anticipated as of other types of research. The importance of Focus groups providing better, or worse, information this is highlighted by Pitt-Catsouphes et al, 2006 (p.365) who states that focus groups â€Å"offers the advantage of creating inductive insight, and these insights can then be later used in the development of quantitatively instruments such as surveys†, Duarte et al, (2006, pg.202) adds that researchers may still disagree on the members emphasis. Four main aspects Focus groups will be discussed. First, a personal experienced researched focus group conducted in a lecture. Following that, the†¦show more content†¦Experience has shown that smaller groups may be dominated by one or two members of the group, while larger groups are difficult to manage and inhibit participation by all members of the group†. This definition could also be supported by Morgan 1997 (p.2) who mentions that â€Å"focus groups are basically group interviewers, although not in the sense of an alternation between a researcher’s questions and the researcher participant’s responses. Instead, the reliance is on interaction within the group, based on topics that are supplied by the researcher who typically takes the role of the moderator†. A focus group discussion was conduct in our lecture whereby the moderator was testing the public (students) opinion on a more intimate level toward a sum of different members of Parliament. I would like to clarify that this was not a classic focus group but a practical one. As it was not a classical one, the information which was delivered was quite true and some were not of serious however more of a mockery. There were positive as well as negative. The positive one was that people where open to express they opinions which were intimate freely, everyone came up with different opinion that was accurate and the rest of the group seemed to have agreed on, the group was not undecided. As for theShow MoreRelatedFocus Groups Are More Than Just Interviews1512 Words   |  7 PagesFocus Groups are more than just Interviews Focus groups are known to have existing before WW11, however, it was in the 1940’s sociologist Robert Merton embraced and pioneered the qualitative research method of focus groups. Merton’s study observed and recorded the effects of educational propaganda and conditioning on troop morale. Nonetheless, it wasn’t until the 1980’s, focus groups were rediscovered and became a common method of qualitative research within social sciences. 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